Hi! It's Alisa

UI/UX Designer

Travelers Haven by Blueground | Pacifica, California, United States
‍Oct 2022 – Present

• Led end-to-end design of web application, managing the UX process from user research, wireframing, to high-fidelityprototypes and implementation. Prioritized usability, resulting in a 20% increase in external client usage and a 9-pointimprovement in Net Promoter Score (NPS).
• Developed a comprehensive design system and component library in Figma, establishing a cohesive visual languagethat streamlined workflows and reduced design iteration time by 30%. This ensured consistency across all platformsand improved team efficiency.
• Increased product engagement by 17% by designing intuitive user interfaces and conducting iterative testing to refineuser flows.
• Partnered with development and product teams to accurately implement designs, maintaining high standards forquality and usability.
• Managed WordPress website content, maintaining brand consistency across digital and print materials.
• Utilized Adobe Creative Cloud and Figma to deliver high-quality designs for multiple platforms and use cases, supporting 9 successful campaigns.
• Applied strong visual design skills to create engaging, user-friendly interfaces for websites and internal tools, ensuringseamless user experiences across platforms.

Freelance Illustrator and Designer

Pacifica, California, United States‍
‍May 2017 – Present

• Designed and executed custom illustrations, campaigns, and character designs for multi-channel marketing initiatives, including social media, editorial content, and advertising.
• Partnered with small business clients to deliver branding solutions, including visual identity systems, responsive website design, and branded merchandise.
• Conducted strategic consultations and needs assessments to align deliverables with client objectives and target audience expectations.

Junior UI/UX Designer

Travelers Haven | Denver, Colorado, United States
Jun 2018 – Oct 2022

• Took ownership of design responsibilities, including updating one-pagers, slide decks, website materials, internal tool workflows, and branding needs.
• Supported the development of user-centered design solutions to improve platform usability and functionality.
• Applied visual design principles—including color theory, typography, interaction design, and visual hierarchy—to createinnovative and compelling product interfaces. Demonstrated a keen eye for design improvements and attention tovisual detail.
• Proficient in creating compelling presentations that illustrate the user journey, interface interactions, and designsolutions.

Floor Leader & Operations Specialist

Lush Fresh Handmade Cosmetics | Denver, Colorado, United States
‍Sep 2013 – Jun 2018

• Delivered exceptional customer service and coached 35+ team members to achieve sales goals, reaching targets in 47 out of 56 months.
• Trained staff on product knowledge, customer experience, and visual merchandising for ethical campaigns.
• Managed inventory, including ordering, receiving, and weekly counts, while maintaining organized shop documentation.
• Designed displays and marketing materials as part of the visual merchandising team.

Metropolitan State University of Denver

BFA in Communication Design, 2017

School of Motion

Illustration for Motion, 2021